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THE LATEST BLOG POSTS

February 1, 2016

Your Customers Are Lying to You (or Your Biggest User Research Problem)

Yes, your customers/users/research participants lie to you. They don’t have malicious intentions, of course, they’re just human. ...read more

January 18, 2016

How to Convince Your Boss You Need to Conduct Usability Studies

Try focusing on what you can measure. Usability studies and, more importantly, the changes to your website...read more

January 4, 2016

5 (stupid) reasons you’re not conducting usability tests

Usability tests are critical in ensuring your website is user-friendly and that users can complete the tasks the set out to do on your website. How many customers/users can you afford to lose?...read more