HT Design Studio
Human Technology. We improve the way people interact with websites, apps, and digital products.


We write about how you can ensure your customers have the best user experience possible using your website or digital product.

Stop Trying to Be Cool and Let Me Buy Your Product

A website, first and foremost, needs to help website visitors do what they set out to do. Yet, all too often, a website that the designers, developers, and clients thought was visually appealing with all the latest features ends up trying too hard to be “cool” or “clever” while preventing the user from doing what they actually want to do—buy/learn more about your product or service.

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