HT Design Studio
Human Technology. We improve the way people interact with websites, apps, and digital products.

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We write about how you can ensure your customers have the best user experience possible using your website or digital product.

Posts in user experience
How Digital Marketing Can Help—Or Hurt—the User Experience

One of the biggest challenges I see in doing user experience research for clients is to convince them to continually measure and optimize the user experience. That’s where digital marketing can help. Because digital marketing inherently values the process of measuring and optimizing, it gets organizations comfortable with iteration.

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