HT Design Studio
Human Technology. We improve the way people interact with websites, apps, and digital products.
1. Research Plan

Usability Study for a Professional Services Firm

After a website redesign, a professional services firm received feedback that their website was difficult to use. The feedback was not helpful in determining what the specific issues were, but the team suspected it related to the site’s robust search functionality—functionality integral to the site’s success.

1. Research Plan

1. Research Plan

Our research plan ensured the firm received the feedback it needed to improve the website, as well as metrics to benchmark future research and usability tests.

2. User Interviews and Usability Testing

2. User Interviews and Usability Testing

We interviewed existing users, conducted usability tests on desktop and mobile devices with potential users, and administered surveys to measure ease-of-use and satisfaction.

3. Usability Findings

3. Usability Findings

By examining the roadblocks in each usability test, paying particular attention to how participants sought out information, we were able to provide strategic recommendations on how to redesign the search functionality and improve the overall user experience. Our post-test surveys provided additional data to support our findings and provide benchmarks for future research.