1. Research Plan
Our research plan ensured the firm received the feedback it needed to improve the website, as well as metrics to benchmark future research and usability tests.
2. User Interviews and Usability Testing
We interviewed existing users, conducted usability tests on desktop and mobile devices with potential users, and administered surveys to measure ease-of-use and satisfaction.
3. Usability Findings
By examining the roadblocks in each usability test, paying particular attention to how participants sought out information, we were able to provide strategic recommendations on how to redesign the search functionality and improve the overall user experience. Our post-test surveys provided additional data to support our findings and provide benchmarks for future research.