HT Design Studio
Human Technology. We improve the way people interact with websites, apps, and digital products.
1. Competitive Research and Task Analysis

UX for Equine Office Platform

Equine Office’s software as a service solution is specifically designed for the equestrian industry and simplifies two things equestrians dread: scheduling and invoicing. We helped Equine Office design and build its product from the ground up—helping them re-imagine a process that was previously conducted offline or using software that wasn’t designed for the equestrian industry.

1. Competitive Research and Task Analysis

1. Competitive Research and Task Analysis

Competitive research and task analysis provided us with the information we needed to build an MVP with the core features that were valuable to customers—features that replaced tasks that were previously done offline or with ill-suited technology.

2. Design of MVP

2. Design of MVP

We designed the desktop and mobile user experiences for a group that is not business application-savvy, is often interrupted, and require data input that can be conducted on-the-fly.

3. Usability Testing

3. Usability Testing

We are testing the product with actual users to ensure we are meeting their needs and aligning with their behaviors—as well as carefully crafting new features that will solve their day-to-day challenges.